I don’t know if you’re up to date with the latest in wearable computing, so let me introduce you to Google Project Glass. It’s what can best be described as a heads up display using a small projector over your right eye. With Glass you are able to access information and display it right in front of you. Pretty cool idea. I am a huge fan of the book Daemon by Daniel Suarez in which individuals, in particular a character called Loki Stormbringer, access what’s called the Dark-net on similar fictional technology. It seems amazing, and based on the how it’s described in the book, it is absolutely a technology that I’d like to embrace.
But, there’s a problem that is only now being shown, Google Glass googly eyes, or just Google-y Eyes.
Sergey Brin, co-founder of Google, has been wearing Google Glass on a regular basis. I heard that he was even at the Oscars and wearing Glass. He’s become the spokes model for the product and I haven’t seen a picture of the guy without Glass since early 2012. Every photograph of Brin looks like the photo on the left above. He’s looking straight on and fabulous while donning Glass. Now, I invite you to take a look at the image on the right of Joshua Topolsky of The Verge. I was reading his article on Google Glass and was surprised by the photographs. Almost every photo that shows him using Glass shows his eyes up and to the right. There are more examples to be had at the article. I encourage you to see and read it for yourself.
These kind of photos obviously bring to mind the movie The Jerk and it’s Opti-Grab and eye problems. I’d love to have something like Google Glass for myself, but not at the risk of having Google-y eyes.
I don’t know about you, but I’ll wait until Google Glass is something that Loki Stormbringer would wear.
My solution for most of you reading this is to “Get off the upgrade train!” What I suggest for most individuals is treating their computer or device like a time capsule. Unless you’re working with others and sharing files back and forth, the software that you’re using right now is probably just fine. New software brings along with it higher memory, processor and space requirements that the older computer you are currently using may not be able to handle. That new OS, while cooler looking with its whiz bang widgets and it’s shiny plasticized icons, will almost certainly make your three-year old computer seem slow and antiquated. In the future there may be software that you need to run as part of your business or that will just plain make your life much easier. By all means get that software, but run it on new hardware and upgrade the whole experience.
It’s time to say goodbye to The Podcast Studio.
Now the third, and most important topic on Social Networks, how do I use them? Too many times I see posts on the social networks that I frequent that are just promoting their blog posts or latest episodes of their podcasts. Social networks are about more than just sending out a note that you have a new blog post. It’s about engaging an audience and sharing, as the definition above implies. If you do a podcast about a certain subject, like marketing, ask questions about marketing. Share what ways you’re using the topics in your podcast in your business. Give examples of how those in your network could use your latest podcast to make them money. Again, the word is engage.
So let’s look at an example someone who engages his audience, and in my opinion does social networks correctly. That person is 
So are social networks important for your podcast? Sure, but make sure the social networks that you choose are not just used as a cheap press release medium. If you’re excited about using social networks to promote your podcast and build a community, there are others out there that can help you in the best ways to leverage social networks. One person you definitely have to check out is