This post continues the Podcast Seminar series. This week we answer the question, What length should your podcast be?
It should be as long as it needs to be. There is no set length of podcast. Here at The Podcast Studio, when I do a podcast, which is very rare, it’s about 3 minutes to give you a quick blast of information about a product that I found interesting. On Fat 2 Fit Radio, my weekly podcast about dieting, weight loss and nutrition, the show is typically between 45 minutes and 1 hour. Keith and the Girl is a great comedy podcast that can’t get too long, 2 hours, bring it on.
According to About.com, nationwide average drive-time is about 24.3 minutes. So if there is a sweet spot for podcasts, it’s going to be in the 20-30 minute range.
The bottom line is that the length of your podcast will be totally dependent on the amount of time needed to discuss all the topics that you cover. Don’t add more information that is necessary to fill up some imaginary time requirement. Also, don’t edit yourself to maintain some arbitrary show length.
Next time, What type of podcast do you want to produce?